
'Just Do It': The History Of Nike
Named after the Greek Goddess of victory, Nike exceeds its mythological predecessor’s notoriety for success, renowned as the world’s largest and best-loved athleisure brand. Its reputation as a sports company is superseded by constant technological and scientific innovation, like Nike Fit, or Nike Flywire, unmatched within the industry. Fundamentally, Nike (alongside Adidas) effectively shaped the trainer’s evolution from sport to style, and into a cultural icon.